Milton Farmer

With supply chain disruptions and financial uncertainty mounting, Milton needed to keep his farm running while amplifying awareness of the larger fight for fair treatment. Our campaign focused on humanizing his story through photography and social media engagement, giving audiences an inside look at the daily realities of farming. We captured authentic moments—from Milton standing proudly in his fields to candid shots of his hands-on work—creating a visual narrative that connected emotionally with his audience. A defining image of Milton gazing over his land symbolized the perseverance of Ontario’s farmers, turning his story into a rallying point for advocacy.